Undoubtedly, car commercials are some of the best around. They’ve got the budget, the team and a product that is powerful, sexy and desirable. Though some take this and still manage to create something average, there are many commercials that, for whatever reason, will stick in our minds for years to come. Of course this list is entirely subjective and there are plenty of amazing ads around. However, we believe these shortlisted 5, are a cut above the rest.
Coming in at number 5, we have the Jaguar F-Type Coupe ad from 2014 featuring prominent British actors like Tom Hiddleston and Ben Kingsley. The ad was premiered during the 2014 Superbowl event which sees the British multinational car manufacturer unite these iconic Brits film villains showcasing why they are just so good at being bad.
Next at number 4, we have the return of the undisputed king of Japanese sports cars, the commercial for the Toyota Supra. Also an entry from the 2019 Superbowl, Toyota revealed the new Supra for the first time in ages. Showcasing the sports car in a stylistic and fun commercial with it drifting and zipping around the pinball machine looking arena while The Who’s ‘Pinball Wizard’ track played in the background. It’s fun, it’s entertaining and most importantly, holy cow its the Toyota Supra for crying out loud!
In number 3, we have the Audi R8 in a commercial called, “Commander”. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon. Further more, David Bowie’s Star Man was a nice touch to spruce up the whole atmosphere of the scene.
Standing strong in number 2, we have the Toyota Prius! Yes, you read that right. Amongst the Jaguars, the Audi and even its better looking older brother, the Supra, the Prius comes in second with a hilarious ad showing it’s capabilities as a..getaway car? This tongue-in-cheek commercial was definitely a great hit and it shows how self-aware Toyota are about people’s opinions about the Toyota Prius. Call it what you want but you have to hand it to them, it seems like a pretty damn good getaway car. Watch it for yourself and see!
Now cue the drumroll as we announce the number 1 spot for the best car commercial, we have the Mercedes-Benz 2019 A-Class “Say the Word” commercial! Mercedes used the Superbowl Commercial spot mostly to introduce its new high-tech, artificial-intelligence-enhanced infotainment system, MBUX. The ad shows a guy seemingly gifted with a newfound power: the ability to control the world around him just through his own commands. But what the ad is really trying to say is that the A-Class, and more specifically MBUX, will do whatever you ask, effortlessly. Also, we can’t overlook the star power both Ludacris and Looney Tunes’ Wile E. Coyote brings to this commercial.